# Linking

What do People, Tasks, Email, and Projects have in common?

It’s called **Linking**, and it gives you an edge over your competition, and helps make you shine in your client’s eyes.

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**Did you know?**

Daylite allows you to take any piece of information from one Object and link it to another, in essence creating an interconnected customer database.
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Traditional CRM software only let you access one of these categories at a time. They tend to act as a repository for some of your business needs, but they don't always show you the bigger picture.

Here are some of the links you can create using Daylite:

**Linking a Person to a Company**

* Define a Job Title (Senior Marketing Manager) and Role (Marketing)

**Linking a Person to another Person**

* Define a **Relationship** between them (Married or Works With)

**Linking a Company to a Company**

* Define a **Relationship** (Is a subsidiary of)

<figure><img src="/files/XT08jTK2uu8S0lRikWOn" alt=""><figcaption></figcaption></figure>


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