# Opportunities What is an Opportunity? Simply put, an **Opportunity** is when one of your Contacts expresses an interest in a product or service you offer. For example: * Your Contact talks about a budget amount for an upcoming project they are considering. * They talk to you about a proposed deadline. * They ask you detailed questions about the services or products that you offer. All of these could be considered buying signs, and may indicate your client is interested in becoming a customer. Before that happens though, they are an Opportunity. {% hint style="info" %} **Did you know?** Opportunities are tied directly to the deal you are working on. They are related to your Contacts, which means they are usually a **Person** or a **Company**. You can think of an Opportunity as a giant bucket, and absolutely everything you know about your Contact goes into that bucket. {% endhint %} ## **What Does a New Opportunity Look Like?** Daylite Opportunities help gather all kinds of information about your Contact such as: * Name, address, phone numbers, email addresses * Details such as birthdays, hobbies, or interests * The Roles held by People at their Companies * Tasks, Meetings & Notes that you want to add * Any email correspondence between you and the contact * And so much more When you create an Opportunity in Daylite, it not only contains all the information relating to the Contact, but it also ties directly into the rest of Daylite, which means it can be accessed anywhere in Daylite you happen to be, at a moments notice. We will go through each part of a New Opportunity so you understand why it is so important to fill out as many sections as you can. ### **The Opportunity Name or Title** Try to be as descriptive as possible so you will know at a glance what this Opportunity represents. ### **The Pipeline** Each Project you undertake may have multiple Pipelines, and each Pipeline will have multiple Stages to be accomplished before you can move on.
{% hint style="info" %} **Did you know?**\ You can save a lot of time by defining a default Pipeline to use each time you create a New Opportunity.\ Just go to **Settings > Default Values > Opportunities** and then set a value for your Pipeline and Category. {% endhint %}
### **Keywords** You can assign multiple Keywords to an Opportunity.
### **Category** These are colour coded, and would usually reflect the name of the of the service or product that your business offers.
### **The State** Opportunities are set to **Open** when first created. Unlike other areas of Daylite, these drop-down headings cannot be modified.
### **Value** The Value is the an estimate based on what is known at this point in time. A high value Opportunity could be considered more important than a low value one. ### **Probability** This is a measure of how likely the Opportunity is going to be Won. The Probability does not affect the value of the Opportunity. ### **Forecasted Close Date** Another important factor is the forecasted close date. This represents the date, based on your knowledge & experience which is continually revised, when the client will actually decide to agree to your offer and you win the opportunity.
### **Linked People & Roles** As a small business owner, you know more than anybody else how many “hats” you wear in a day. Each of these hats are called **Roles**, and by defining each Role a linked Contact has in a Company, it helps you to make decisions about who is the best Person to contact when you want to move the Opportunity along. As an example, the Role of **"Decision maker"** would indicate that this person has the authority to purchase your product or service. The Person with the Role of **"Advocate"** is only able to make recommendations to the Decision maker. The Person with the Role of **“Executive Assistant”** would be able to provide access to the Decision maker. Click on **+ Add Person** to link someone to your Opportunity, and then select **Role** to define how what role they play.
### **Auto-Linking Companies to an Opportunity** Daylite has a really handy feature that allows you to control whether associated companies should also be linked to your Opportunity automatically, so you don’t have to remember if a company and Opportunity belong together. Navigate to **Settings > Companies**.
You can choose companies based on Type, Industry and Region.
You have four different choices when using **Default Company Auto Link.** * **Auto-link a Person’s Note & Emails**\ When you create a Note or link an email to your Contact via Daylite Mail Assistant, they are also linked to the Person's default Company. This is helpful because not only do have a separate history for your Contact but it also provides a history showing all emails and notes for the Company as well. This saves time having to look in individual profiles for all of the correspondence. * **Auto-link a Person's Tasks to the Default Company**\ If a Task is added to a Person’s profile, it is also linked to their default Company. This means that you can see all the Tasks that have been created for the Company. * **Auto-link a Person's Appointment's to the Default Company**\ If an Appointment is added to a Person’s profile, it is also linked to their default Company. This means that you can see all the Appointments that have been created for the Company. * **Auto-link a Person's Opportunities & Projects to the Default Company**\ This will add a Person's default Company to an Opportunity or Project. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.daylite.app/help/mac-fundamentals/opportunities/creating-new-opportunities.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.