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  • Overview
    • Introduction
    • Recording your Lead Sources
  • Segmenting Your Contacts
    • Segmenting by Type of Lead
    • Segmenting by Priority
    • Segmenting by Roles and Titles
    • Segmenting by Categories
  • Maintaining Relationships
    • Mail Merge
    • Direct Email Marketing Campaigns
  • Opportunities
    • What is an Opportunity?
    • Naming your Opportunities
    • Roles and Relationships
    • Value
    • Probability
    • Forecast Close Date
    • Opportunity Types
    • States
    • Opportunity State Reasons
    • Start Date and End Date
  • Pipelines and Boards
    • Pipelines
    • Using the Opportunities Board
    • Opportunities vs Projects
  • Forecasting Your Sales
    • What is Sales Forecasting?
    • The Sales Funnel
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  1. Segmenting Your Contacts

Segmenting by Priority

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Last updated 1 year ago

Another approach to segmenting is to use the Priority field for Companies in Daylite. The Priority field is essentially a grading system, whereby you assign a number from 1, being the lowest, to 10, being the highest to the Company.

This is similar to using the Cold, Warm and Hot Category segmentation method, but this method frees up the Category field entirely, which can be used for other segmentation approaches.

For example you might have a Category of Client for Companies but use the Priority field to rank your clients in order of Priority.