# What is Sales Forecasting?

Simply put, sales forecasting allows you to make future predictions about multiple Opportunities, and as a result, larger operational decisions about your business development activities.

As you know, on an individual level, each Opportunity allows your team to:&#x20;

* Keep all client communications in one place.
* Provide key parameters such as State, forecast close date, total value, contacts involved etc
* Track the progress via a Pipeline.&#x20;
* Log upcoming and completed Tasks.
* Provide progress updates through the use of Notes.

&#x20;Working with multiple potential deals, you need to be able to properly analyze and compare all of your Opportunities at a glance. Only by having visibility of all the key parameters in a single view can you get a full picture of new business activity.

&#x20;This will help you with:

* Prioritizing resources in order to close Opportunities.
* Cashflow&#x20;
* Sales funnel management
