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  • Overview
    • Introduction
    • Recording your Lead Sources
  • Segmenting Your Contacts
    • Segmenting by Type of Lead
    • Segmenting by Priority
    • Segmenting by Roles and Titles
    • Segmenting by Categories
  • Maintaining Relationships
    • Mail Merge
    • Direct Email Marketing Campaigns
  • Opportunities
    • What is an Opportunity?
    • Naming your Opportunities
    • Roles and Relationships
    • Value
    • Probability
    • Forecast Close Date
    • Opportunity Types
    • States
    • Opportunity State Reasons
    • Start Date and End Date
  • Pipelines and Boards
    • Pipelines
    • Using the Opportunities Board
    • Opportunities vs Projects
  • Forecasting Your Sales
    • What is Sales Forecasting?
    • The Sales Funnel
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  1. Opportunities

Probability

PreviousValueNextForecast Close Date

Last updated 1 year ago

This is a percentage scale from 0% to 100%, and is intended to represent the likelihood that the Opportunity will have a successful outcome. In Daylite, the Probability is considered a subjective value that you should update regularly as your Opportunity progresses along the Pipeline. It represents your current level of confidence in a successful outcome, based upon everything that is currently known about your Opportunity.

The Probability in Daylite is not tied to the actual value of the Opportunity.

Assigning a 75% Probability to a $10,000 deal does not change the total Value of the Opportunity to $7,500.

The Probability value does not control the Stage in an Opportunity.

For example, an Opportunity might only be in the initial Stage of the Pipeline but has a probability of 80%. This means that there is a high level of confidence that the Opportunity will have a successful outcome. In this case it might be a repeat transaction or there has been direct communication from the client to indicate that it will happen.

Alternatively, an Opportunity might have progressed quite far along the Pipeline, but still have a relatively low probability, let's say 30%. There may be a tender process with multiple other competitors, and the outcome may be partially out of your control.