# Linking

What do People, Tasks, Email, and Projects have in common?

It’s called **Linking**, and it gives you an edge over your competition, and helps make you shine in your client’s eyes.

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**Did you know?**

Daylite allows you to take any piece of information and link it to another, in essence creating an interconnected customer database.
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Traditional CRM software only let you access one of these categories at a time. They tend to act as a repository for some of your business needs, but they don't always show you the bigger picture.

Here are some of the links you can create:

**Linking a Person to a Company**

* Define a Job Title (Senior Marketing Manager) and Role (Marketing)

**Linking a Person to another Person**

* Define a Relationship between them (Married or Works With)

**Linking a Company to a Company**

* Define a Relationship (Is a subsidiary of)

<figure><img src="https://412817948-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F2Y2ZLtd37G0pyq4vd6oh%2Fuploads%2Fc9rjgTwrtFBSynSA2OdV%2Flinking%5Cintro.png?alt=media&#x26;token=df361a7b-ab15-4453-8d8c-5b682ff84afd" alt=""><figcaption></figcaption></figure>

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