# Segmenting

Assigning one **Category** but different **Keywords** to Daylite helps you segment your Contacts, which you can then use when doing a search. Each of the object types in Daylite can be given one Category but multiple Keywords from a pre-determined list. These lists can be customised according to the specific client’s business requirements.

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**Did you know?**

You can only assign a single **Category** to a Person or Company, such as Prospect, Client or Vendor, but you can assign as many different **Keywords** as needed, such as Newsletter, Christmas card or Webinar.
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This would let you know they are part of your newsletter mail out, require a Christmas card, or were part of the webinar you ran to attract new customers. Now each time you run a search using any of these Categories or Keywords you will see a list of your customers (Category) who receive your newsletter (Keyword).

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Congratulations, you have successfully segmented your database.
